Ryzen and AMD have been receiving positive press, in general it hasn’t just resulted in increasing it’s mindshare. If the most recent statement by Intel is anything to go by it’s based on real facts. Ryzen’s enough of a value proposition that it’s finally started swinging at least some sections of the consumer PC hardware market back towards AMD again, for the first time in a decade or more.
At one of the Global Tech Conferences which was held up by Citi, Intel’s Corporate VP and GM for cloud platforms had to say about their losing market share to AMD. But the thing to be noted that in that Conference Intel didn’t mention about Team Red anywhere in the statement. The remark about losing market share was made obliquely. Nevertheless, it marks the first time in a long while that Intel’s admitted to losing ground to, well, anyone. Here’s the statement:
“IN GENERAL, IF THERE IS A CPU SALE HAPPENING ON THE PLANET, WE WANT TO BE INVOLVED IN IT. SO WE DON’T LOOK AT ANY SEGMENT OF THE MARKET AND SAY, OKAY, WE ARE GOING TO WALK AWAY FROM THAT SEGMENT OR THAT WE’RE NOT BE INTERESTED THERE. WE WANT TO AGGRESSIVELY COMPETE IN ALL SEGMENTS. AS WE HAVE GONE THROUGH THE SUPPLY ISSUE KIND OF IN THE LAST SIX TO 12 MONTHS ON THE PC SIDE, WE HAD TO WALK AWAY FROM SOME LOW-END MOBILE SHARE AS WELL AS SOME CHANNEL DESKTOP SHARE. BUT AS WE CONTINUE TO IMPROVE OUR SUPPLY SITUATION, WE’LL CONTINUE TO GET MORE AGGRESSIVE THERE.“
Note that when the corporate VP Jason L Grebe Mentions about low-end mobile and desktop share. These are the two exact markets where Ryzen has been dominating. Ryzen U laptop SOCs are remarkably competitive at the low end. The 3500U with Vega 8 offers AAA-gaming ready performance in laptops under 40K. And, of course, the Ryzen 5 3600 in the desktop space have been clearing territory right out of Intel’s paws.